Your sales pipeline filled for you, by someone with 17-years’ experience building agency businesses

I founded, built and sold my own agency. Now I’ll personally fill your sales pipeline with your dream clients

Precision-targeted, tailored business development done entirely for you…

A premium, manual approach to your pipeline development.

No mass-mailings, no automated systems, no damaging your agency’s reputation with annoying, templated spam… Just personal, highly targeted approaches to your dream clients, constantly driving new opportunities into your pipeline.

For less than the cost of even a junior employee.

Benefit from my experience generating £millions in new business revenue for a wide spectrum of agencies…

Your dream clients don’t often come out of the blue knocking at your door - you have to put yourself in front of them, consistently and persistently, in a way that demonstrates your value and credibility…

I’ll personally operate as a member of your team, understanding your work, your thinking, your ambitions for new business growth - and researching in-depth your ideal prospects…

Then I’ll conduct skillful, value-led individual outreach, persistently and intensively, to get you meetings, briefs and RfPs from the people you dream of working with.

Bespoke, personal business development done for you…

A process of persistent, manual, individually-tailored outreach across email, phone and social, feeding your pipeline with your ideal prospects. No automation, no mass-mailings, just unique, one-to-one conversations to get you in front of your ideal clients. All done entirely for you, by me personally.

My background

I started my own digital agency back in 2007 and grew it over 10-years, before selling the business.

I then worked with other agencies advising on new-business development and growth, before refining that proposition into a fully outsourced lead-generation service to digital, creative and marketing agencies.

I’ve since worked with over 50 agencies, generating £millions in new business opportunities directly into their sales pipelines.

Read my full background story here »

Relevant, quality outbound for agencies looking to win high-value clients

I’ll engage with the right people for you, with messaging that’s individually-crafted, not copy and pasted…

Strategy

  • A deep-dive into your value proposition

  • A review of case studies and thought-leadership content

  • Defining who your dream prospects and clients are

Data & research

  • I’ll source all the contact data (all data is yours to keep)

  • Conduct in-depth research on each prospect…

  • Uncovering things you have in common…

  • Building a detailed picture of each individual’s background and challenges to create unique, high impact conversation-starters

Messaging

  • I’ll write personalised outreach messages to each prospect

  • I’ll connect what you could do for each prospect with specific points I’ve uncovered about them in the research phase.

  • No generic templates, no automated sequencers - a pure one-to-one personal, manual approach via email, LinkedIn and on the phone.

Execution & management

  • A process of personal outreach and follow-ups

  • Leads nurtured through your pipeline for you.

  • When a prospect wants a meeting or wants to engage in a conversation, I’ll hand them seamlessly over to you to take through your usual sales process.

Technology

  • No sequencers, no networks of domains or email inboxes…

  • Just create me an email account on your company system

  • Connect your LinkedIn to some software that lets me send InMails via your account.

  • We’ll also set up an instance of Pipedrive CRM for you so you can track all lead activity too.

Pricing

  • You’ll basically pay the equivalent of a junior salary, but will get the expertise of someone with 17-years’ experience building digital, creative and marketing agency businesses.

    • £2,750 + vat per-month

    • No minimum term contract, cancel any time.

Frequently asked questions

  • Lead-generation works best when given time to build momentum.

    Ideally I like at least 3-months to give it time to build momentum - and the longer you’re prepared to give the process, the more powerful the compound effects of it become, but you should certainly be seeing some good results within 3-months.

    However, If for any reason you feel it’s not working out for you, you’re free to walk away any time, no notice period, no minimum term, no hard feelings!

  • Because what you did before was mass-mail, generic messaging that your recipients received 300 other versions of each month.

    High volume sending made it increasingly hard to land in their inboxes and, when you did, you were just annoying them rather than building a value-based relationship with them.

    I’ll be more personal, more targeted, with a bespoke, intelligent and premium feel to your outbound, building the bridges with prospects that your old mass lead-gen campaigns might’ve burned.

  • I don’t think size particularly matters. My smallest client is a three-person business, my largest has 200+ staff. Size isn’t an indicator of success, as long as the target audience is aligned to the nature of your agency, which I’ll help to ensure is the case.

    I run lead-gen campaigns for digital (development and marketing), creative, video, social and PR agencies. These are my speciality. They are the only types of business I work with.

  • It’s absolutely possible for outbound prospecting to be the sole marketing channel to support a £multi-million agency sales pipeline - as long as you have some good case studies and a good alignment of messaging with a well-segmented target audience.

    However if you have other channels, like content, events, thought-leadership etc, that gives superb extra fuel to my bespoke outreach efforts.

  • Size isn’t really the defining factor, it’s more the mindset of the agency’s management that determines a good fit.

    It works best for agencies that have budget for growth and are actively investing in sales/marketing with a goal of scaling revenue predictably, which is often those with revenue between £1m and £5m. If you’re outside that bracket but take new business development seriously, it’s worth a conversation for sure.

    I work with digital (development and marketing), creative, video, social and PR agencies. These are my speciality. They are the only types of business I work with.

  • Yes, although it’s frustrating to do so because one of the key ingredients to success is consistency and allowing time for momentum to build.

    But I do understand the changing demands of agency life, so you can pause and re-start any time, but as I only work on this basis with 5 clients at a time, chances are I will need to replace a paused client, with no guarantee of availability when it comes to re-starting.

    However as stated, there is complete flexibility over cancelling with no minimum-term contract and no notice period required for cancellation.

  • Although I have a small team of freelancers supporting with data work, it’s me alone executing the client-facing work for you, so I only have limited capacity - and can work with six clients.

  • It’s totally up to you, but with most of my clients, I’m sending messages in their name, so the messages appear to recipients as if they’re coming from you (or whoever in your team deals with new business).

    This way, when I hand leads over to you, it’s a seamless process to the recipient as the conversation continues with someone with the same name.

    However I can use my own name or an alias or any other approach your prefer - the entire process is designed to be flexible according to your own preferences.

  • I ran my own digital agency for 10-years. It started in my bedroom at home and, at our largest, grew to a team of about 20, before I sold the business. If you’re going to trust someone to build your new business pipeline for you - it should ideally be someone who’s already done it for themselves.

    After I sold my business, I spent almost four years working with 30+ other agencies as a consultant and mentor, which has given me amazing insight in to the most-successful agency new business strategies.

    Having helped so many different agencies with their sales and marketing, I get to see the patterns that exist amongst those which succeed - and I can apply that insight to the campaigns I’ll run for you.